Seminar Invitation

What motivates creative consumers to participate in virtual new product development?

Johann Füller, University of Innsbruck and HYVE AG




This study investigates why creative consumers participate in virtual new product developments. Eighthundred twenty-five consumers that participated at least in one development project were surveyed. Intrinsic interest in innovation activities turned out to be the main driver. The results indicate that creative consumers are more motivated than less creative ones.

A paper is available from the author upon request (click here).

Date, time and place:

Friday, 28 September 2007 at 10:30 - 11:45


Seminar room K.3.41
CBS Kilen, Kilevej 14A
2000 Frederiksberg
(Click here for directions)

Organized by:

Department of Innovation and Organizational Economics (INO)

Click here for information on our seminar series

Questions? Please contact us